AIS422/L: Management Information Systems 3rd and 4th Hands-on Examination

 

BELOW ARE THE FOLLOWING QUESTIONS:

1. Analyze the challenges and opportunities for global companies like Amazon that seek to enter the Middle Eastern market. 

2. Considering the Middle East’s e-commerce environment, did Amazon make a sensible decision by acquiring Souq.com? 

3. How sustainable is Amazon’s strategy of diversification? Can an entry into the Middle East help Amazon enter other emerging markets with a similar environment?